As a manufacturer of women’s cosmetics, we are particularly interested in everything that concerns women – and especially their health. October has been a month of breast cancer prevention for many years, so we were eagerly involved in activities related to this subject.
We have just finished taking active part in another edition of the nationwide BRA DAY campaign organized by the “Full Breast” Foundation. It is an association supporting women struggling with breast cancer. The Foundation wants to bring the knowledge and practice related to the subject of breast reconstruction after surgical treatment in Poland to the highest, world-class level.
As part of this year’s BRA DAY campaign, a photo session and a fashion film were made with the participation of exceptional women who, unfortunately, know very well what breast cancer is. All participants of the campaign received our cosmetics.
15 years of activity and help for over 15,000 patients all over the country – these are the statistics of “More Beautiful Life” Foundation, which we have been supporting for years. We are pleased to provide financial help also for this year’s jubilee fundraiser. The Foundation is the Polish part of the international project “Look Good … Feel Better”, which was established in the USA in 1989. Currently, the project works in 27 countries around the world and 2 million cancer patients participated in their workshops in hospitals. The “More Beautiful Life” program helps women through organizing free workshops, creating guides, fundraising and events.
Last but not least – as part of the action “October – the month of breast cancer prevention” – we also supported the Lodz initiative called Feminova. Each patient who appeared on the tests received a make-up gift and a discount for cosmetic purchases in our online store.