The main slogan of Cameleo brand is #hairchange, associated with constant changes in the field of hair and hairstyles. This fall, we have added another one – #herchange – designed to encourage women in making and sharing their experiences of various life changes. We organized a unique meeting for ambassadors and friends of the brand, who wanted to learn more about the new Cameleo campaign.
On November 16 in Warsaw, all invited guests got to meet Monika Leder – the Ambassador of #herchange campaign. Once a bit secretive, shy and quiet – today she is the real heroine of her life. Leśniowski-Crohn’s disease turned out to be the gateway to changes for her. As a result her colon was removed and a stoma was created, which she had to learn to live again with. Live better, fuller and with a mission that gives her wings! Today Monika Leder actively co-creates the Łódź Enthusiasts Association and organizes numerous meetings and conferences. She also runs the @chill_lederka channel on Tik Tok (with over 1,000 followers), where she familiarizes people with the stoma issue.
During the event, our Marketing Director – Renata Ciszewska also talked about the new campaign and the brand itself. Among the gathered guests there were well-known celebrities and influencers, who’s been co-creating the image of the Cameleo in social media with us for a long time.
This is not the end, but just the beginning of numerous activities related to #herchange campaign and the brand. We have also invited a trichologist, whose task will be to educate clients about hair care. We are planning further events, competitions, online meetings and hairstyle shows. More information here.
