Delia invests

We are announcing an investment in MASVERI brand, known for its innovative care and styling products dedicated to men. The investment is part of a strategic plan aimed at developing company’s portfolio and strengthening our position in the men’s cosmetics segment.

MASVERI is a dynamically developing Polish brand of cosmetics dedicated to men, founded in 2016 by two enthusiasts with experience in the cosmetics industry. It has gained recognition on the market thanks to its innovative offer inspired by barber salons and the professional market, including face and body care products as well as beard and hair styling products. The brand’s products are widely available in the largest drugstore chain in Poland – Rossmann Polska – which allows them to be easily accessible to a wide range of consumers.

MASVERI brand will be developed in the existing company Masveri Sp. z o. o. in cooperation with its creators, and Delia’s modern production facilities will guarantee the growing demand for its products. The best comment on its acquisition are the words of the President of Delia, and now also of Masveri Sp. z o. o. Karol Szmich: “I am proud that we have joined Masveri to our company. This is a brand with huge potential that we, as an industry investor, will enable to scale in many dimensions: providing drastically greater production capacity, expanding the product portfolio thanks to a wide R&D base, and finally giving immediate access to over 60 foreign markets to which we export our products .

I am most pleased that the fantastic Masveri team will join our team, because the most valuable capital of our company are the people.”