Masveri debuts at the Cosmoprof fair in Bologna
Cosmoprof Worldwide – the largest European beauty industry trade fair has just come to an end. The 56th edition of the event took place in Bologna Fiere on 20-23 March. During these exciting days, 3,128 companies presented their most promising new products in the field of finished cosmetics, packaging and devices intended for the industry. The sea of visitors had to traverse countless kilometres of pavilions and halls.
This year at Cosmoprof Worldwide Bologna we presented three key pillars of our business:
- Delia Cosmetics – iconic cosmetics for face, body and hair care under the Cameleo brand, which have been conquering global markets for years.
- Private Label – comprehensive B2B solutions for brands looking for an experienced production partner.
- Masveri – for the first time at Cosmoprof! Professional cosmetics for hair and beard, inspired by the world of barbers.
Our exhibitions took up the spacious stand G12-H17 in pavilion 16. The excellent presentation of our own brands and our production capabilities on demand attracted many interested parties. Previously arranged meetings with regular business partners were interspersed with talks on potential future cooperation with new contractors. A large group of Delia employees from the marketing, export and B2B departments were busy practically all the time.
It is still too early to sum up the results of the fair, but it was certainly another promising undertaking, the long-term effects of which were worth the effort.
